CLIC SARGENT
This brief is about VOICE.
We created a radio advert using amillionads platform, which allows the dynamic factors inside the advert to be changed according to different situations.
Our strategy
TRUST:
Build trust by demonstrating to the target audience the exact ways their donations can improve patients ' lives.
INDIVIDUAL:
Use a one-person story in the ad to emphasise how donations can have a real impact on a specific person ' s life.
POSITIVE EMOTION:
Generate a positive emotion by presenting a story with a happy resolution in order to achieve long-term marketing effects.
Check it out
amil.io/q2LpQ
